The flagship
Sqwod Pod
Two Berlin locations and growing.
2Berlin locations
400+Bookings / month
The Sqwod ecosystem
Sqwod, explained
Sqwod is a founder-led fitness company in Berlin, started by Tee Major in 2019. It runs private gyms you rent by the hour, an AI coaching app for members, sqwod.life, a daily newsroom for the fitness industry, and Sqwod OS, the software that runs all of it.
Members book a pod, unlock the door with the app and train alone or with up to 3 guests. No contract. The app plans each session from how recovered you are, and every session makes the coaching sharper.
01
The Place
Your gym.
Nobody else's.
Private, on-demand gyms. Book an hour, unlock the door from the app, own the room. Train without an audience.
By the hourUp to 3 guestsApp door unlockNo contract
02
The Coach
Don't read about it.
Try it.
A preview of the Sqwod member app, running in this page on sample data. Pick a screen, or just tap around.
Open a screen
- ReadinessReads how recovered you are before it writes your day.
- ProgramWrites your plan around your goal and your pod hours.
- FormCorrects your technique, rep by rep.
- RhythmNudges you before you fall off.
LiveApp preview, sample data. Tap around.
03
The Newsroom
We don't repost.
We verify.
sqwod.life is Sqwod's media leg. We produce our own intel: research graded against a public methodology, gear and software scored 0 to 100, and living reports on the business of fitness. Built for coaches, studio owners, brands and founders, five minutes every weekday, in English and German. It is how Sqwod reaches industry professionals.
sqwod.lifeEN · DE
Sqwod Daily
Your edge in the fitness industry. Five minutes, every weekday.
- DailyThe news that matters to people who run fitness businesses.
- IntelligenceLiving reports on retention, pricing and growth.
- EvidenceThe research, graded, with a script for the client who asks.
- VerifiedGear and software scored 0 to 100. Affiliate links always labelled.
5minDaily brief
2Languages
0–100Sqwod Score
Independent by design: public methodology, public corrections.
Every weekdayEnglish & GermanGraded researchPublic corrections
04
The Brain
AI isn't a feature.
It's the company.
Elite coaching has always been rationed to the 20% already winning. AI is how I put a world-class coach in the pocket of the other 80%.
Sqwod OS, the nervous system
Every booking, session and effort score feeds it. It schedules the pods, predicts capacity, spots members about to drift and briefs coaches. More training makes the coaching smarter.
One founder, full stack
Door hardware, member app and operator platform, designed and shipped founder-led with AI as engineering and design partner. The output of a much bigger team, capital-efficient by design.
sqwod.life, the media leg
Outside the loop, feeding it. Our own verified intel earns the trust of industry professionals: coaches, studio owners, brands and founders. Coaches can train their clients in the pods. Every client they bring adds sessions, and every session makes the coaching smarter. Reach we own, instead of attention we rent.
05
Scale
B2B · Gym-as-a-Service
The Pod, plug-and-play.
The same model, packaged for coaches, studios and companies that want their own gym without building one. We supply the equipment fit-out and the software: booking, app door access, member management and the AI coach. They run it as their own. Every new pod makes the network smarter.
Equipment fit-outSoftware platformApp door accessAI coach included
In development
Echo
The AI accountability partner. Checks in, keeps members on rhythm and closes the loop between sessions.
Forge
The AI content engine. Turns one session into a week of shareable media, automatically.
Sqwod OS for studios
The brain behind our pods, licensed to other studios.
FAQ
Quick answers
Who is Tee Major?
An American performance coach, author and founder based in Berlin. 24+ years in fitness, military fitness trainer for U.S. Armed Forces personnel, and author of Urban Calisthenics (Penguin Random House, 2018).
What is Sqwod?
A founder-led fitness company: private hourly-rental gyms in Berlin, an AI coaching app, a daily newsroom for the fitness industry and the operator platform running all of it.
Where are the pods?
Kollwitzstraße 20, 10405 Berlin (Prenzlauer Berg) and Jacobsohnstraße 27, 13086 Berlin (Weißensee).
How does hourly booking work?
Book an hour on sqwodpod.com, unlock the door with the app and train alone or with up to 3 guests. No contract.
What is Gym-as-a-Service?
The pod model packaged for coaches, studios and companies: equipment fit-out plus the software (booking, app door access, member management and the AI coach). They run it as their own.
Is sqwod.life independent?
It is Sqwod's media leg, and says so. It publishes its scoring methodology and corrections, and labels affiliate links.
Is it available in German?
Yes. teemajor.com, sqwod.life and the app all run in English and German.
Who does Sqwod build for?
The 80% the fitness industry ignores: parents, the post-injury, the time-poor, the intimidated, and the people who were told the gym wasn't for them.